AmiraClean Limited Cookie Policy

Last updated: 25 September 2026

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1. About This Cookie Policy

This Cookie Policy explains how AmiraClean Limited (“AmiraClean”, “we”, “us” or “our”) uses cookies and other storage and access technologies when you visit or interact with our website.

It explains:

• what cookies and similar technologies are;
• which categories of technologies we use;
• why we use them;
• when we ask for your consent;
• which third parties may provide technologies used on our website;
• how you can accept, reject or manage your preferences; and
• how you can withdraw your consent.

This Cookie Policy should be read alongside our Privacy Policy, which explains more generally how AmiraClean collects and uses personal information.

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2. About AmiraClean Limited

The website is operated by:

AmiraClean Limited
Company Registration Number: 17404071

Registered Office:
Avenue Business Centre
17 New Road Avenue
Chatham
Kent
United Kingdom
ME4 6BA

Telephone: 0333 880 0029

General enquiries: enquiries@amiraclean.co.uk

Privacy enquiries: privacy@amiraclean.co.uk

AmiraClean Limited is responsible for determining how storage and access technologies are used on our website where we make those decisions.

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3. What Are Cookies?

Cookies are small text files that websites can place on, or access from, a user’s device, such as a computer, smartphone or tablet.

Cookies can perform many functions. For example, they may:

• enable a website to function correctly;
• remember user choices;
• maintain security;
• remember cookie preferences;
• help understand how visitors use a website;
• measure website performance;
• support advertising measurement; or
• help measure the effectiveness of marketing campaigns.

Some cookies remain on a device only for the duration of a browsing session, while others remain for a specified period unless they are deleted earlier.

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4. Cookies Are Not the Only Technologies Covered

Although this document is called our “Cookie Policy”, the relevant legal rules are not limited to traditional browser cookies.

Our website may also use or interact with technologies such as:

• tracking pixels;
• scripts;
• tags;
• web or local storage;
• similar browser storage;
• analytics technologies;
• advertising technologies; and
• other technologies that store information on, or access information from, your device.

For simplicity, this Cookie Policy may collectively refer to these as “cookies and similar technologies”.

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5. The Laws That Apply

Our use of cookies and similar technologies is governed principally by applicable UK privacy and electronic communications legislation, including the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended (“PECR”).

Where information obtained through these technologies constitutes personal data, applicable data-protection legislation, including the UK GDPR and Data Protection Act 2018, may also apply.

Under the applicable rules, certain storage and access technologies may be used without consent where a statutory exception applies.

For other technologies, we will obtain the required consent before using them.

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6. How We Categorise Cookies and Similar Technologies

For ease of understanding and preference management, technologies used on our website may be grouped into categories such as:

Strictly Necessary

These technologies are required for functions necessary to provide the website or service requested by the user, or may otherwise fall within an applicable statutory exception.

Analytics

These technologies help us understand how people use our website and how the website performs.

Functional

These technologies may support additional functionality or remember choices where applicable.

Advertising and Marketing

These technologies may be used to measure advertising, understand the effectiveness of campaigns, build audiences or support advertising activities.

The legal treatment of a particular technology depends on its actual purpose and configuration, rather than simply the category name given to it.

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7. Strictly Necessary Technologies

Some technologies may be required for the website to function properly or securely.

Depending on our website configuration, these may be used for purposes such as:

• website security;
• fraud or abuse prevention;
• maintaining essential website functions;
• network management;
• processing information necessary to provide a service you have requested;
• remembering your cookie or privacy choices; or
• other purposes that qualify for an applicable legal exception.

Where an applicable exception means consent is not required, these technologies may operate without you first selecting “Accept”.

However, we will still provide appropriate information about our use of technologies where required by applicable law.

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8. Cookie-Preference Technologies

When you make a choice through our cookie banner or consent-management system, a cookie or similar technology may be used to remember your preference.

This is important because otherwise the website may have to ask for your cookie choices every time you visit.

Such technology may record information such as:

• whether you accepted or rejected particular categories;
• the date of your choice;
• a consent/preference identifier; or
• other information necessary to remember and demonstrate your preference.

Where this technology is used solely for the purpose of remembering your privacy choices, it may qualify for an applicable exception from the consent requirement.

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9. Analytics Technologies

We intend to use website analytics to help us understand how visitors interact with the AmiraClean website.

Analytics information may help us understand matters such as:

• which pages are visited;
• how visitors navigate between pages;
• how visitors arrive at our website;
• approximate engagement with website content;
• whether technical problems occur; and
• how our website can be improved.

Our website may use Google Analytics 4 (“GA4”) for analytics purposes.

The precise legal treatment of analytics technologies depends on their configuration and purpose.

Where our analytics implementation requires consent, it will not be activated until the necessary consent has been obtained.

Where an applicable statutory exception is relied upon for a qualifying statistical purpose, we will apply the conditions required for that exception, including any applicable transparency and objection requirements.

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10. Google Analytics 4

Our website may use Google Analytics 4, a web-analytics service provided by Google.

Google Analytics can help us understand how visitors use the AmiraClean website.

Depending on our configuration, information processed through analytics may include information concerning:

• website interactions;
• pages viewed;
• session activity;
• device/browser characteristics;
• approximate location derived from technical information;
• referral information; and
• other website-usage information.

Google may process information in accordance with its own applicable privacy documentation and contractual arrangements with website operators.

Where consent is legally required for our particular implementation of Google Analytics, the relevant technologies will not be enabled until that consent has been obtained.

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11. Advertising and Marketing Technologies

Our website may use advertising and marketing technologies to understand whether our advertising campaigns are effective and how visitors interact with our website after encountering an advertisement.

These technologies may support activities such as:

• measuring advertising conversions;
• attributing website activity to campaigns;
• understanding advertising performance;
• creating or measuring advertising audiences;
• limiting or improving advertising delivery; and
• measuring interactions with advertisements.

Where these technologies require consent, they will not be activated before the required consent has been obtained.

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12. Meta Pixel

The AmiraClean website may use the Meta Pixel, provided by Meta.

The Meta Pixel may enable measurement of activity associated with advertising on Meta platforms, subject to our configuration and your cookie choices.

For example, it may help us understand whether someone who interacted with an AmiraClean advertisement subsequently:

• visited our website;
• viewed a particular page;
• submitted or began an enquiry; or
• performed another configured website action.

Where consent is required, the Meta Pixel will remain disabled until you have provided the relevant consent.

Meta may also process information it receives in accordance with its own privacy arrangements.

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13. Microsoft Advertising / Bing Technologies

Our website may use technologies associated with Microsoft Advertising, which may include Microsoft/Bing advertising measurement technologies.

These may help AmiraClean understand whether advertising delivered through Microsoft’s services leads to website visits or other configured actions.

Depending on configuration, these technologies may be used for:

• conversion measurement;
• campaign attribution;
• advertising analytics; and
• other advertising-related purposes.

Where consent is required, these technologies will not be activated until the relevant consent has been obtained.

Microsoft may process information received through its technologies in accordance with its own privacy arrangements.

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14. TikTok Pixel

Our website may use the TikTok Pixel or related TikTok advertising technologies.

These technologies may help us:

• measure advertising effectiveness;
• understand actions taken after interaction with an advertisement;
• measure conversions;
• analyse campaign performance; and
• perform other advertising-related activities.

Where consent is required, TikTok advertising technologies will not be activated until the relevant consent has been obtained.

TikTok may process information received through its technologies in accordance with its own privacy arrangements.

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15. Social Media Technologies

Our website may contain links or integrations relating to social-media services.

Simply linking to a social-media page does not necessarily mean that the social-media provider places a cookie on your device through our website.

However, embedded content, social-media plugins or other integrations can involve third-party technologies.

Where we implement such features, we will assess their operation and ensure that technologies requiring consent are managed appropriately.

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16. WhatsApp

Our website may provide a button or link enabling visitors to contact AmiraClean using WhatsApp.

Clicking a WhatsApp link may take you to, or interact with, a service operated by WhatsApp/Meta.

Third-party services may use their own cookies or other technologies once you access their services. Their use of technologies on their own websites or applications is governed by their own applicable policies and settings.

If any WhatsApp-related technology is embedded directly into the AmiraClean website and stores or accesses information on your device, we will assess whether consent or another PECR requirement applies.

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17. CleanFlo and Quotation Forms

AmiraClean uses CleanFlo as part of its cleaning-management and quotation workflow.

Our website may contain or embed a CleanFlo quotation form or provide access to functionality supplied through CleanFlo.

Depending on the technical implementation, CleanFlo or associated technology may store or access information on your device for purposes such as:

• providing the quotation form;
• maintaining form functionality;
• security;
• session management; or
• other functions associated with processing an enquiry.

Before the website is launched, AmiraClean will review the technologies associated with the embedded quotation system and classify them according to their actual purpose and applicable legal requirements.

Where a CleanFlo technology requires consent, it will be managed through our consent mechanism where technically applicable.

Information you deliberately submit through a quotation form, such as your name, contact details and cleaning requirements, is addressed more fully in our Privacy Policy.

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18. IONOS

Our website and/or associated services are hosted or supported through IONOS.

Hosting infrastructure may necessarily process technical information required to deliver and secure the website.

Where IONOS or website components supplied through the hosting environment use cookies or similar technologies, these will be assessed according to their actual purpose.

Technologies that qualify for an applicable legal exception may operate without consent. Any non-exempt technologies will be subject to the appropriate consent requirements.

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19. First-Party and Third-Party Cookies

Our website may use both first-party and third-party technologies.

First-Party Cookies

These are generally set directly from the domain you are visiting.

Third-Party Technologies

These may involve another organisation providing technology used through our website. Potential third-party providers associated with our website may include, depending on the final implementation:

• Google;
• Meta;
• Microsoft;
• TikTok;
• CleanFlo;
• IONOS;
• our consent-management provider; and
• other technology providers identified through our website audit.

The final cookie inventory on our website will identify relevant third parties and purposes more specifically.

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20. Cookies and Similar Technologies Used on Our Website

The following overview identifies the principal categories and providers currently planned for the AmiraClean website.

The exact cookie names, domains and durations must be confirmed from the final production website and consent-management platform before this policy is treated as the completed live cookie inventory.

Information Required from Website Implementation

The following details are monitored for individual cookies, pixels, tags or similar technologies operating on the live AmiraClean website:

• Cookie / technology name
• Provider / domain
• Purpose
• Category
• Whether first-party or third-party
• Duration / expiry period
• Consent or exemption status

Technologies requiring consent are blocked before consent is obtained, and the cookie banner provides clear choices to Accept All, Reject Non-Essential, or Manage Preferences. Visitors can reopen their cookie settings and change or withdraw their consent at any time.

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21. Your Cookie Choices

When you first visit our website, you may be presented with a cookie or privacy-preference banner.

Where applicable, the banner provides options such as:

• Accept All: This permits the categories of non-essential technologies described in the consent interface.
• Reject Non-Essential: This rejects technologies requiring consent while allowing technologies that can lawfully operate without consent.
• Manage Preferences: This allows you to choose which optional categories you wish to enable.

Where consent is required, choosing to continue browsing without making a positive choice will not by itself constitute consent.

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22. No Pre-Ticked Consent

Where consent is required, we will not treat:

• a pre-ticked box;
• inactivity;
• silence; or
• simply continuing to browse

as valid consent. The relevant choice must meet the applicable standard for valid consent.

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23. Rejecting Cookies

Rejecting optional cookies should not prevent you from accessing the basic AmiraClean website.

However, some optional functionality may not operate in the same way if the technologies required for that optional functionality have not been enabled.

Technologies that are lawfully used without consent may continue to operate.

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24. Changing Your Cookie Preferences

You can change your cookie preferences at any time through the cookie-preference control made available on our website.

Where consent is the basis for using a particular technology, you have the right to withdraw that consent. Withdrawing consent should be as easy as giving it.

Changing your preference will apply to future use of the relevant technologies.

Where withdrawal creates additional data-protection obligations in relation to information previously obtained on the basis of that consent, AmiraClean and relevant third parties will handle those obligations in accordance with applicable law.

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25. Browser Controls

Most browsers also allow you to control cookies through browser settings. Depending on your browser, you may be able to:

• view cookies;
• delete cookies;
• block cookies;
• restrict third-party cookies; or
• configure other privacy settings.

Blocking all cookies through your browser may affect some website functionality.

Browser controls operate separately from the choices available through our website’s consent-management system.

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26. How Long Do Cookies Last?

Different technologies operate for different periods. They may include:

• Session technologies: These generally expire when the relevant browser session ends.
• Persistent technologies: These remain for a defined period or until deleted, depending on their configuration.

AmiraClean will review the duration of the technologies it uses and ensure that duration is appropriate to the relevant purpose.

The precise duration of each technology will be included in our final cookie inventory or consent-management interface once verified against the production website.

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27. Personal Data Collected Through Cookies

Some cookies and similar technologies may involve personal data. Depending on the technology, this could include information such as:

• online identifiers;
• cookie identifiers;
• device information;
• browser information;
• IP-related information;
• website interactions;
• page views;
• referral information;
• advertising interactions; and
• other online usage information.

Our Privacy Policy provides further information about how we handle personal data, including your rights.

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28. International Data Transfers

Some of the technology providers used on our website are international organisations or may process information using infrastructure located outside the United Kingdom.

Where personal data is transferred internationally, we will take appropriate steps required under applicable UK data-protection law.

Further information about international data transfers is available in our Privacy Policy and, where relevant, the privacy documentation of the applicable third-party provider.

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29. Our Responsibilities When Using Third Parties

Using third-party technology does not remove AmiraClean’s responsibilities for the decisions we make about technologies implemented on our website.

We will take reasonable steps to understand:

• which technologies are operating;
• what information they use;
• why they are used;
• which third parties are involved;
• how long they operate; and
• whether consent or a statutory exception applies.

We will also review appropriate arrangements with relevant providers where required.

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30. Changes to the Technologies We Use

The technologies used on our website may change as the website develops. For example, we may:

• introduce new functionality;
• remove a service;
• change analytics providers;
• change advertising providers;
• change our consent-management platform; or
• modify how existing technologies operate.

Where a change introduces a new non-exempt purpose requiring consent, we will obtain appropriate consent before using the technology for that purpose.

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31. Cookie Audits and Reviews

We will periodically review the cookies and similar technologies operating on our website. Our review may include:

• identifying technologies currently operating;
• checking their purposes;
• reviewing their categorisation;
• identifying third parties;
• reviewing cookie durations;
• confirming whether consent is required;
• testing whether technologies are blocked where necessary before consent;
• checking whether rejection works correctly;
• checking whether consent can be withdrawn;
• removing technologies that are no longer required; and
• updating this Cookie Policy where appropriate.

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32. Changes to This Cookie Policy

We may update this Cookie Policy when:

• technologies change;
• website functionality changes;
• third-party providers change;
• applicable laws change;
• regulatory guidance changes; or
• our processing practices change.

The current version will be published on our website and will show the date on which it was last updated.

Material changes to technologies requiring a new consent choice will be dealt with through the appropriate consent mechanism where required.

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33. Relationship With Our Privacy Policy

This Cookie Policy concerns cookies and other storage and access technologies.

Our Privacy Policy contains broader information about AmiraClean’s handling of personal information, including information relating to:

• enquiries;
• quotations;
• customers;
• telephone calls;
• WhatsApp communications;
• CleanFlo;
• FreeAgent;
• recruitment;
• CCTV;
• photographs;
• suppliers;
• website usage;
• data retention;
• data sharing;
• international transfers; and
• your data-protection rights.

You should therefore read the two policies together.

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34. Questions About Cookies or Privacy

If you have questions about this Cookie Policy, our use of cookies or how AmiraClean handles your personal information, please contact:

AmiraClean Limited
Avenue Business Centre
17 New Road Avenue
Chatham
Kent
United Kingdom
ME4 6BA

Privacy email: privacy@amiraclean.co.uk

General email: enquiries@amiraclean.co.uk

Telephone: 0333 880 0029

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35. Complaints and Data-Protection Rights

If your concern relates to personal data, please contact us first so that we have an opportunity to investigate and respond.

You may also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data-protection regulator.

Further information about your data-protection rights and how to exercise them is provided in our Privacy Policy.

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AmiraClean Limited
Company Registration Number: 17404071

AmiraClean — Simply Impeccable.