AmiraClean Limited
Company Registration Number: 17404071
Registered Office: Avenue Business Centre, 17 New Road Avenue, Chatham, Kent, United Kingdom, ME4 6BA
Website: amiraclean.co.uk
Privacy Email: privacy@amiraclean.co.uk
Telephone: 0333 880 0029

Last updated: 24 September 2026

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1. Introduction

AmiraClean Limited (“AmiraClean”, “we”, “us” or “our”) is committed to respecting your privacy and protecting your personal data.

This Privacy Policy explains how we collect, use, store, share and protect personal data when you interact with us, including when you:

• visit our website;
• contact us by telephone, email, website form, WhatsApp or social media;
• request a quotation;
• enquire about or purchase our cleaning services;
• become a customer;
• represent a business or organisation that engages us;
• apply for a job or other work opportunity with us;
• work for or provide services to us;
• visit our office;
• supply goods or services to us; or
• otherwise interact with AmiraClean.

It also explains your rights in relation to your personal data.

We process personal data in accordance with applicable UK data protection and privacy legislation, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (“PECR”), as amended from time to time.

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2. Who is responsible for your personal data?

AmiraClean Limited is the controller of the personal data covered by this Privacy Policy unless we tell you otherwise.

This means that AmiraClean determines why and how that personal data is processed.

Our details are:

AmiraClean Limited
Company Registration Number: 17404071
Registered Office: Avenue Business Centre, 17 New Road Avenue, Chatham, Kent, United Kingdom, ME4 6BA
Website: amiraclean.co.uk
Telephone: 0333 880 0029
Email: privacy@amiraclean.co.uk

For questions about this Privacy Policy or the way we use your personal data, or to exercise your data protection rights, please contact us at privacy@amiraclean.co.uk.

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3. Personal data we collect

The personal data we collect depends on your relationship and interactions with AmiraClean.

Identity and contact information

We may collect:

• your name;
• title;
• postal or service address;
• billing address;
• email address;
• telephone or mobile number;
• business or organisation name;
• job title; and
• other information required to identify or communicate with you.

Enquiry and quotation information

When you contact us or request a quotation, we may collect:

• your name;
• email address;
• telephone number;
• business name, where applicable;
• property or service location;
• type of cleaning required;
• preferred service date or timing;
• details about the property or premises;
• cleaning requirements;
• photographs you provide;
• information entered into free-text fields; and
• correspondence relating to your enquiry.

Our online quotation process may be provided or supported through our cleaning-management system, CleanFlo.

Customer and service information

If you become a customer, we may also process:

• quotations;
• contracts;
• services purchased;
• cleaning schedules;
• job instructions;
• service frequency;
• property information;
• authorised contacts;
• access arrangements;
• key-management information;
• alarm or entry instructions where necessary;
• special site requirements;
• job history;
• completed cleaning records;
• communications;
• complaints;
• feedback; and
• other information reasonably required to provide and manage your services.

Financial and transaction information

We may process:

• invoices;
• amounts charged;
• amounts paid;
• payment dates;
• payment references;
• payer/account names visible to us;
• refunds or credit notes;
• payment status;
• bank transaction information relevant to reconciliation; and
• accounting and taxation records.

Customers currently pay AmiraClean primarily by bank transfer to our business bank account.

We do not need to collect or publish customers’ complete online banking credentials.

Communications information

When you communicate with us, we may process the content and history of communications made through:

• email;
• telephone;
• WhatsApp;
• website forms;
• social media; and
• other approved business communication channels.

Telephone recordings

Calls to and from AmiraClean may be recorded.

Where calls are recorded, we may process:

• telephone numbers;
• caller/contact details;
• date and time;
• call duration; and
• the audio content of the call.

We may use recordings for appropriate purposes including quality assurance, training, maintaining accurate records of customer instructions, resolving complaints or disputes, and protecting our business and customers.

Where appropriate, callers will be informed that calls may be recorded.

Job photographs

Our cleaners or other authorised personnel may take photographs where reasonably necessary to:

• document the condition of an area before work;
• demonstrate completed work;
• record damage or pre-existing conditions;
• identify cleaning issues;
• support quality assurance; or
• investigate a complaint or incident.

Staff are expected to focus photographs on the relevant work or issue and avoid unnecessarily capturing people, personal documents or unrelated private possessions.

Operational photographs will not automatically be used for advertising or social-media purposes.

CCTV

AmiraClean operates CCTV within its own office.

CCTV may capture images of employees, applicants, contractors, visitors and other individuals entering or using monitored areas.

We use our office CCTV for legitimate security purposes, including:

• protecting staff and visitors;
• protecting premises and business assets;
• preventing and detecting crime;
• investigating security incidents; and
• supporting appropriate investigations where necessary.

Access to CCTV footage is restricted to authorised persons.

There is also CCTV within the wider building in which our office is located. Where that CCTV is independently operated and controlled by the building owner or management rather than AmiraClean, the relevant building operator is responsible for its own processing.

Website and technical information

When you use our website, we may process information such as:

• IP address;
• device information;
• browser type and version;
• operating system;
• pages viewed;
• interactions with the website;
• referring website;
• approximate location derived from technical information;
• cookie or similar identifiers; and
• information about how visitors use our website.

The precise information collected depends upon the technologies used and your privacy choices.

Recruitment information

If you apply for a role with AmiraClean, we may process information including:

• your name and contact details;
• CV;
• employment history;
• qualifications;
• relevant skills and experience;
• availability;
• location;
• information concerning driving or access to transport where relevant;
• right-to-work information;
• references;
• interview and assessment information; and
• other information reasonably required during recruitment.

Where appropriate and lawful for a particular role, we may conduct additional recruitment or vetting checks using approved service providers such as UCheck.

More detailed information concerning applicants, employees, workers and contractors may be provided through a separate Applicant & Workforce Privacy Notice.

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4. Special category and other sensitive information

We do not routinely seek special category personal data from customers through our general website or quotation process.

However, customers or other individuals may occasionally provide information concerning health, disability or other sensitive circumstances where it is genuinely relevant to accessing a property or safely providing a service.

Where we process special category personal data, we will do so only where an appropriate lawful basis under Article 6 UK GDPR and an applicable condition for processing special category data are available.

We ask you not to provide sensitive information unless it is relevant and necessary.

Information relating to criminal convictions or offences, including information arising through appropriate DBS processes, will only be processed where permitted by law and where appropriate safeguards are in place.

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5. How we obtain personal data

We may obtain personal data directly from you when you:

• visit our website;
• complete a Contact Us form;
• complete a Get a Free Quote form;
• telephone us;
• email us;
• contact us through WhatsApp;
• interact with our social-media accounts;
• request a quotation;
• enter into a contract;
• receive our services;
• make a payment;
• submit feedback or a complaint;
• visit our office; or
• apply to work with us.

We may also receive appropriate personal data from third parties, including:

• landlords;
• letting agents;
• managing agents;
• corporate customers;
• authorised representatives;
• employers or organisations purchasing services;
• referees;
• recruitment or vetting providers;
• accountants and professional advisers;
• banks and payment providers; and
• other parties where lawful and relevant to our relationship with you.

Where required, we provide appropriate privacy information when personal data is obtained from another source.

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6. Why we use personal data and our lawful bases

We only process personal data where we have an appropriate lawful basis.

Responding to enquiries and providing quotations

We use personal data to:

• respond to enquiries;
• understand your cleaning requirements;
• communicate with you;
• arrange assessments where required;
• prepare quotations; and
• take requested steps towards providing services.

Our lawful basis will generally be taking steps at your request before entering into a contract or, where appropriate, our legitimate interests in responding to and administering business enquiries.

Providing and managing cleaning services

We process personal data to:

• create and manage customer records;
• schedule services;
• allocate work;
• communicate instructions;
• access premises;
• deliver cleaning services;
• record completion;
• manage service changes;
• issue invoices;
• reconcile payments; and
• administer our customer relationship.

Our lawful basis is generally performance of a contract and, where appropriate, our legitimate interests in efficiently administering our services.

Business and corporate customers

Where our customer is a company or other organisation, we may process the personal data of employees, representatives and other contacts involved in the relationship.

We generally rely on our legitimate interests in administering business relationships, communicating with customers and delivering contracted services.

Accounting, taxation and legal obligations

We process relevant financial and business information to:

• maintain accounting records;
• reconcile payments;
• prepare accounts;
• comply with taxation requirements;
• meet legal and regulatory obligations; and
• respond to lawful requests from competent authorities.

Our lawful bases include compliance with legal obligations and, where appropriate, our legitimate interests.

Customer service, complaints and legal matters

We may process information to:

• answer questions;
• investigate complaints;
• establish what occurred;
• resolve service issues;
• deal with disputes;
• investigate alleged damage;
• obtain professional advice; and
• establish, exercise or defend legal claims.

Depending on the circumstances, we may rely upon performance of a contract, legitimate interests, legal obligations, or another applicable lawful basis.

Call recording

We may record calls where reasonably necessary for quality assurance, training, accurate record keeping, complaint or dispute management, security and protection of our legitimate business interests.

Our lawful basis will ordinarily be our legitimate interests, subject to consideration of the rights and interests of the individuals concerned.

CCTV

We operate CCTV within our office for security, protection of people and property, prevention and detection of crime, and investigation of relevant incidents.

We generally rely on our legitimate interests in maintaining the security of our premises, workforce, visitors and assets.

Recruitment

We process applicant information to administer applications, assess suitability, conduct interviews, communicate with applicants and take appropriate steps before entering into an employment or worker relationship.

Depending upon the information and activity involved, we may rely on:

• taking steps before entering into a contract;
• compliance with legal obligations;
• legitimate interests; and
• other lawful conditions where required for more sensitive information.

Website operation, analytics and advertising

We use website technologies to operate and secure our website, understand its use, measure performance and, where applicable, measure and improve advertising.

Depending upon the technology and purpose, processing may be based upon consent, legitimate interests, or another legally available basis.

Where consent is required for storing information on or accessing information from your device, the relevant technology will be subject to the choices provided through our cookie/consent mechanism.

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7. Website analytics, cookies and advertising technologies

Our website uses, or is intended to use, technologies including:

• Google Analytics (GA4);
• Meta/Facebook Pixel;
• Microsoft/Bing tracking technologies; and
• TikTok Pixel.

These technologies may process information concerning your device, browser, interactions with our website, pages viewed, referrals, advertising interactions and similar online activity.

We use such technologies for purposes including:

• understanding website use;
• measuring website performance;
• understanding how visitors find and interact with AmiraClean;
• measuring advertising effectiveness;
• improving marketing campaigns; and
• where applicable and permitted, advertising or audience-related activities.

Advertising and tracking technologies that require consent will not be used for those purposes unless the required consent has been obtained.

Visitors will be provided with appropriate controls for relevant non-essential technologies, including the ability to manage or withdraw choices.

Further information about the particular technologies, providers, purposes and applicable durations will be provided in our Cookie Policy.

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8. WhatsApp

Customers and prospective customers may communicate with AmiraClean through WhatsApp.

Where you contact us through WhatsApp, we may process:

• your mobile number;
• your name;
• profile information made available through the service;
• messages;
• photographs or documents you choose to send;
• cleaning requirements;
• property or service information; and
• conversation history.

We use this information to respond to enquiries, prepare or discuss quotations, arrange services, communicate about jobs and provide customer support.

WhatsApp and its associated service providers may independently process information in accordance with their own privacy arrangements.

Contacting AmiraClean through WhatsApp does not by itself mean that you have agreed to receive unrelated promotional marketing.

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9. Our service providers and sharing of personal data

We do not sell your personal data.

We may share personal data where reasonably necessary with trusted organisations that help us operate our business or provide services.

These may include providers supporting:

• website hosting and business email, including IONOS;
• cleaning management, quotations, scheduling, job management and invoicing, including CleanFlo;
• accounting and bookkeeping, including FreeAgent;
• business banking, including NatWest;
• business telephone services and call recording, including CircleLoop;
• recruitment and appropriate vetting services, including UCheck;
• website analytics and advertising, including services provided by Google, Meta, Microsoft and TikTok;
• IT and cybersecurity;
• professional advice;
• insurance;
• legal services; and
• other business administration functions.

We may also share appropriate information with:

• employees and authorised workers;
• cleaners assigned to relevant work;
• subcontractors where applicable;
• landlords, property managers or managing agents where relevant;
• accountants, auditors, insurers and legal advisers;
• regulators;
• courts;
• law-enforcement bodies;
• HM Revenue & Customs; and
• other competent authorities where required or permitted by law.

We seek to limit disclosure to information reasonably necessary for the relevant purpose.

Where another organisation acts as our processor, we require appropriate contractual and security arrangements as required by applicable data protection law.

Some organisations may instead act as independent controllers for particular processing activities. Where this occurs, their own privacy information may also apply.

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10. International transfers

Some technology providers used by AmiraClean or their service providers may process personal data outside the United Kingdom.

Where personal data is transferred internationally, we take appropriate steps to ensure that the transfer complies with UK data protection law.

Depending upon the circumstances, this may include reliance upon:

• UK adequacy regulations;
• the UK International Data Transfer Agreement;
• an approved UK Addendum to relevant standard contractual clauses; or
• another legally recognised transfer mechanism.

Where required, appropriate supplementary safeguards and transfer-risk considerations will also be considered.

You may contact us for further information about safeguards relevant to your personal data, subject to legitimate confidentiality and security restrictions.

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11. Data security

We take appropriate technical and organisational measures designed to protect personal data against:

• unauthorised access;
• accidental loss;
• misuse;
• unauthorised disclosure;
• alteration; and
• destruction.

Depending on the information and system involved, measures may include:

• access controls;
• passwords and authentication measures;
• role-based permissions;
• secure business systems;
• device security;
• security updates;
• backup arrangements;
• confidentiality requirements;
• staff training and awareness;
• controlled access to property-access information;
• restricted access to CCTV and call recordings;
• incident-management procedures; and
• contractual security requirements for appropriate service providers.

No system connected to the internet can be guaranteed to be completely secure. We nevertheless take reasonable and proportionate measures to protect information under our control.

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12. Property access information

Because our services may require access to customers’ homes or business premises, we recognise that keys, access codes, alarm procedures and similar information require particular care.

We limit access to this information to authorised persons who reasonably require it to provide or administer the service.

Such information should not be retained for longer than necessary for the relevant service or another lawful purpose.

Where access arrangements change or the customer relationship ends, relevant records will be reviewed and securely deleted, returned or updated as appropriate.

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13. How long we keep personal data

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, taxation, contractual, regulatory, security and dispute-resolution requirements.

Our standard retention periods include:

• General enquiries that do not proceed: normally up to 12 months after the last relevant contact.
• Unaccepted quotations: normally up to 24 months after the last relevant activity.
• Customer contracts and core customer/service records: normally up to 6 years after the customer relationship ends where continued retention is justified.
• Accounting, invoice and payment records: normally 6 years from the end of the relevant company financial year, subject to applicable statutory requirements.
• Routine job photographs: normally up to 12 months after the relevant service, unless required for another legitimate purpose.
• Photographs relating to damage, complaints, incidents or claims: retained with the relevant matter for as long as reasonably necessary.
• Routine customer communications: retained according to their purpose and operational relevance. Communications forming part of a contract, complaint or legal record may be retained for the corresponding longer period.
• Routine telephone recordings: normally up to 90 days.
• Call recordings relating to complaints, disputes, investigations or legal matters: may be preserved with the relevant case for longer where necessary.
• AmiraClean-controlled CCTV footage: normally up to 30 days unless footage is required for an incident, investigation, complaint, insurance matter or legal claim.
• Unsuccessful recruitment applications: normally up to 6 months after the relevant recruitment decision unless a longer period is justified or the applicant has agreed to consideration for future opportunities.
• Complaints and associated records: may normally be retained for up to 6 years after closure where necessary for legal, contractual or claims purposes.

Different periods may apply where legislation requires longer retention or where information must be preserved because of an investigation, litigation, regulatory matter, complaint or other legal requirement.

At the end of the applicable retention period, personal data will be securely deleted, destroyed or anonymised unless there is a lawful reason to retain it for longer.

AmiraClean maintains or intends to maintain more detailed internal retention arrangements for different categories of records.

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14. Recruitment and workforce information

Applicants may apply for opportunities through the AmiraClean website or other approved recruitment channels.

Information collected during recruitment is used only for appropriate recruitment and related purposes unless another lawful purpose applies.

We do not intend to collect unnecessary sensitive information at the initial application stage.

Where an applicant progresses, we may subsequently request information required for purposes such as:

• identity verification;
• right-to-work checks;
• references;
• payroll and employment administration;
• appropriate vetting or DBS checks where relevant and lawful; and
• compliance with employment and other legal obligations.

Successful applicants and members of our workforce may receive a separate Applicant & Workforce Privacy Notice explaining employment-related processing in greater detail.

Where workforce members use systems such as CleanFlo for attendance or job management, information such as clock-in/out events and, where enabled, relevant location information may be processed for legitimate operational purposes including attendance verification, timekeeping, service delivery and resolving discrepancies.

We do not intend such functionality to constitute unrestricted or unnecessary continuous monitoring of workers.

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15. Direct marketing

AmiraClean may introduce promotional email communications or other direct marketing.

Where we do so, we will comply with applicable UK data protection law and PECR.

Where consent is required, we will obtain appropriate consent before sending the relevant marketing.

Where another legal route for electronic marketing is available, we will ensure that its applicable conditions are met.

You may object to direct marketing at any time.

Where a person opts out, we may retain limited information on a suppression list so that we can continue to honour the request not to receive marketing.

Submitting an enquiry, requesting a quotation, communicating with us through WhatsApp or becoming a customer does not automatically mean that you have consented to all forms of promotional marketing.

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16. Social media and third-party services

AmiraClean may operate business profiles on social-media and other third-party platforms.

If you interact with us through a third-party platform, both AmiraClean and the relevant platform may process information depending upon the nature of the interaction.

Those organisations may process personal data independently under their own privacy terms.

Our website may also contain links to third-party websites.

AmiraClean is not responsible for the privacy practices of independent third-party websites or services, and we encourage users to review their privacy information.

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17. Children’s personal data

Our website and general cleaning services are not directed specifically at children.

We do not knowingly seek to collect children’s personal data through our website for marketing purposes.

Information relating to children may occasionally be incidentally relevant to a household, property, recruitment or service-related matter.

Where such information is processed, we aim to minimise the information collected and process it only where there is an appropriate lawful basis.

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18. Automated decision-making

AmiraClean does not currently make decisions producing legal or similarly significant effects on individuals solely by automated means as part of its ordinary cleaning services.

If this changes, we will provide the information required by applicable data protection law and implement appropriate safeguards.

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19. Your data protection rights

Depending on the circumstances and the lawful basis involved, you may have rights including:

Right of access

You may ask whether we process your personal data and request access to personal data we hold about you, together with other information required by law.

Right to rectification

You may ask us to correct inaccurate personal data or complete incomplete information.

Right to erasure

In certain circumstances, you may ask us to delete your personal data. This right is not absolute, and we may retain information where we have a lawful reason or obligation to do so.

Right to restriction

In certain circumstances, you may ask us to restrict the way we process your personal data.

Right to data portability

Where the legal requirements are satisfied, you may have the right to receive certain personal data in a structured, commonly used and machine-readable format or request its transfer to another controller.

Right to object

In certain circumstances, you may object to processing based upon legitimate interests. You have an absolute right to object to processing of your personal data for direct marketing purposes.

Rights relating to automated decision-making

Where applicable, you may have rights in relation to decisions made solely through automated processing that produce legal or similarly significant effects.

Right to withdraw consent

Where we rely upon your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Not every right applies in every circumstance.

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20. Exercising your rights

To exercise your data protection rights or ask a privacy-related question, contact:

Data Protection Contact
AmiraClean Limited
Avenue Business Centre
17 New Road Avenue
Chatham
Kent
United Kingdom
ME4 6BA

Email: privacy@amiraclean.co.uk
Telephone: 0333 880 0029

We may request information reasonably necessary to verify your identity before fulfilling a request.

We will respond within the applicable statutory timeframe.

We do not ordinarily charge a fee for exercising data protection rights, although the law permits fees or other measures in certain limited circumstances.

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21. Complaints about our use of personal data

If you have concerns about how AmiraClean has handled your personal data, please contact us first if you are comfortable doing so at privacy@amiraclean.co.uk. We will investigate your concern and seek to resolve it appropriately.

You also have the right to raise a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO). Information about making a data-protection complaint is available from the ICO website.

You are not required to contact AmiraClean before exercising your right to complain to the ICO.

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22. Changes to this Privacy Policy

We may update this Privacy Policy where necessary to reflect:

• changes to our services;
• changes in law or regulatory guidance;
• changes to our systems or suppliers;
• new technologies;
• changes to how we process personal data; or
• improvements to our privacy practices.

The current version will be published on our website with its latest revision date.

Where a change materially affects how we use personal data, we will take appropriate steps to bring that change to affected individuals’ attention where required.

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23. Contact us

For questions about this Privacy Policy, the personal data we hold about you or your data protection rights, please contact:

AmiraClean Limited
Company Registration Number: 17404071
Registered Office: Avenue Business Centre, 17 New Road Avenue, Chatham, Kent, United Kingdom, ME4 6BA
Email: enquiries@amiraclean.co.uk
Telephone: 0333 880 0029
Website: amiraclean.co.uk

Last updated: 24 September 2026